PROMOTING THE NEW DW COLLECTION
The goal was to increase sales through promotional codes provided by our influencers and at the same time boost brand awareness.
Also thanks to the custom discount code offered by the brand to the influencers' followers, we developed a positive and profitable interaction with what has been defined as the brand's target.
For the brand, it was important to use influencers to give more eco to the promotional campaign through social channels.
The Instagram campaign involved four influencers who, through original, creative and interesting photos, promoted DW watches. The campaign has also been supplemented by the use of custom discount codes for each infliuencer.